E-mail marketing is an inexpensive and environmentally friendly means of reaching your audience via promotional e-mails, product announcements, event invitations, fundraising e-mails, or member mailings.
Why should you implement an E-Newsletter or E-Mail marketing campaign?
For starters, it’s very inexpensive. It’s estimated that E-Newsletters are about 20x more cost efficient than direct mail. There are no printing / production, materials or postage costs.
E-Mail Marketing is an effective way to increase sales or fundraise, drive traffic to your website or brick and mortar business, and interact with your membership, parents, funders and the community.
It’s fast, generating immediate responses to offers, calls for advocacy and actions or fundraising solicitations.
Because you can segment your mailing lists, you can send very targeted messages to different audiences. This allows you to build campaigns that are effective and relative to each one of your subscribers. With most services you can even survey your audience to find out what they want from you. This is a great way to refine your lists even further.
But, perhaps the best reason to implement an E-Newsletter or E-Mail Marketing campaign is that it’s so easy! Most services provide a large selection of templates that allow you create beautiful newsletters in just minutes. Once your E-Mails go out, you can access easy to use reports to analyze open, response and click thru data to inform your next mailings.
If you’re not already sending out E-Newsletters, what is keeping you from creating that first E-Mail? If your child care program, association or organization is ready to implement your first E-Mail Marketing campaign, but you need help, Please Contact us for more information, or
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